Starting Anew

When I started this blog and dipped a toe into my marketing consulting business in 2013, I was also looking for a job to pay my bills.

I found that job, and became completely immersed in it. That wasn’t a bad thing. I loved what I was doing. I was an integral part of creating a brand new ecommerce website that provides continuing education for veterinary professionals, and the experience and skills I gained from that job were amazing.

In addition to learning all new skills, I was able to stretch out my marketing wings in a small B2B environment.  Our budget was humble and our resources were shared. One of our main marketing tools was email, and I had to sharpen my rusty copywriting skills and experiment with new ways to reach the audience and convert them to subscribers.

I also created an entire webinar program from scratch that quickly attracted hundreds of participants for each event. The email addresses for these folks were a gold mine, and I became a list-building fiend.

Part of my job also included traveling to trade shows to promote the product, and my husband started to wonder if I really was EVER coming home.

I could go on and on, but the bottom line is I ran out of time to do my own thing.

After three years of love and learning, I recently found myself part of another layoff. I was sad, but not devastated. It really was time to move on. And, it was time to pick up my own dream where I left it.

I have a new logo coming, and lots of great information to share. I hope that you lovely readers will come and impart your own knowledge here as well.

I’m back and ready to rev it up!

Leona

 

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