Author Archives: Leona Perry

A Lesson in Serving Your Customers: Flour Sack Dresses During the Depression

I came across this amazing story today, and it brought home to me just how important it is to know your customer and make it your company’s business to meet their needs. I remember learning in high school about people making … Continue reading

Posted in Audience, Business Success | Tagged , , , , , , | Leave a comment

First Step To An Effective Marketing Plan: Know Your Audience

Before you can create an effective marketing plan for your business you must know your audience or customer inside and out. If you do not know your customers or clients, their wants and needs, then you are wasting your time and money … Continue reading

Posted in Audience, Marketing Strategy | Tagged , , , , , , | Leave a comment

Why I Love Mondays: 3 Tips to Kick Start a Productive Week

The Monday memes are ubiquitous. Everyone is hatin’ on Monday. Why? Because it’s the end of the weekend and the beginning of the work week. So, why do I LOVE Mondays? I think it’s because I am never happier than … Continue reading

Posted in Get Organized | Tagged , , , , | Leave a comment

Starting Anew

When I started this blog and dipped a toe into my marketing consulting business in 2013, I was also looking for a job to pay my bills. I found that job, and became completely immersed in it. That wasn’t a … Continue reading

Posted in Uncategorized | 2 Comments

Flying Southwest to South by Southwest (SXSW)

I am sitting on an airplane skirting the Southeast coast of the U.S. for a stop in Houston on my way to Austin and SXSW. I’m a newbie. I can’t wait to get there and rub elbows with all the … Continue reading

Posted in SXSW | Tagged , , , , , | Leave a comment

Welcome! (It all started with a boat.)

A hearty welcome to the debut of PerryWinkle Social Marketing. I have to credit my husband for the name. Years ago we were trying to name our boat, and he jokingly said we should christen her the PerryWinkle. Coming from … Continue reading

Posted in Uncategorized | Tagged , , , | 3 Comments