Flying Southwest to South by Southwest (SXSW)

I am sitting on an airplane skirting the Southeast coast of the U.S. for a stop in Houston on my way to Austin and SXSW. I’m a newbie.

I can’t wait to get there and rub elbows with all the other social and digital media marketing peeps. I’ve set my mind to sponge mode so I can absorb as much knowledge as possible about my industry. And, yes, I want to meet Grumpy Cat. I hear she’s a sweetie, and I will be my son’s hero if I get a photo.

One of my good friends and former co-workers is already on the ground getting her social on. She texted last night to tell me to expect to feel old. I understand it’s a young crowd, but I am young in spirit and make it my job to stay hip and relevant (thanks quite a bit to my college-age daughters.)

I think people who go into professions as communicators tend to be more receptive to change and excited about technology and finding innovative ways to reach their audiences. Marketing isn’t the same in this insta-connect universe. We’ve all got to be ready to go with the flow and embrace the future. And, we seasoned pros need to be open to learning from those bright, young minds.

See you in Austin!


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