A Lesson in Serving Your Customers: Flour Sack Dresses During the Depression

I came across this amazing story today, and it brought home to me just how important it is to know your customer and make it your company’s business to meet their needs. I remember learning in high school about people making clothing out of old flour sacks during the Great Depression, and I knew that some […]

Flying Southwest to South by Southwest (SXSW)

I am sitting on an airplane skirting the Southeast coast of the U.S. for a stop in Houston on my way to Austin and SXSW. I’m a newbie. I can’t wait to get there and rub elbows with all the other social and digital media marketing peeps. I’ve set my mind to sponge mode so […]

Welcome! (It all started with a boat.)

A hearty welcome to the debut of PerryWinkle Social Marketing. I have to credit my husband for the name. Years ago we were trying to name our boat, and he jokingly said we should christen her the PerryWinkle. Coming from a mucho macho man, it was a pretty silly suggestion. We all yucked it up […]