First Step To An Effective Marketing Plan: Know Your Audience

Before you can create an effective marketing plan for your business you must¬†know your audience or customer¬†inside and out. If you do not know your customers or clients, their wants and needs, then you are wasting your time and money with marketing tactics that may or may not work. It’s the old spaghetti against the […]

Flying Southwest to South by Southwest (SXSW)

I am sitting on an airplane skirting the Southeast coast of the U.S. for a stop in Houston on my way to Austin and SXSW. I’m a newbie. I can’t wait to get there and rub elbows with all the other social and digital media marketing peeps. I’ve set my mind to sponge mode so […]

Welcome! (It all started with a boat.)

A hearty welcome to the debut of PerryWinkle Social Marketing. I have to credit my husband for the name. Years ago we were trying to name our boat, and he jokingly said we should christen her the PerryWinkle. Coming from a mucho macho man, it was a pretty silly suggestion. We all yucked it up […]