Tag Archives: social media

First Step To An Effective Marketing Plan: Know Your Audience

Before you can create an effective marketing plan for your business you must¬†know your audience or customer¬†inside and out. If you do not know your customers or clients, their wants and needs, then you are wasting your time and money … Continue reading

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Flying Southwest to South by Southwest (SXSW)

I am sitting on an airplane skirting the Southeast coast of the U.S. for a stop in Houston on my way to Austin and SXSW. I’m a newbie. I can’t wait to get there and rub elbows with all the … Continue reading

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Welcome! (It all started with a boat.)

A hearty welcome to the debut of PerryWinkle Social Marketing. I have to credit my husband for the name. Years ago we were trying to name our boat, and he jokingly said we should christen her the PerryWinkle. Coming from … Continue reading

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