Tag Archives: marketing

A Lesson in Serving Your Customers: Flour Sack Dresses During the Depression

I came across this amazing story today, and it brought home to me just how important it is to know your customer and make it your company’s business to meet their needs. I remember learning in high school about people making … Continue reading

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First Step To An Effective Marketing Plan: Know Your Audience

Before you can create an effective marketing plan for your business you must know your audience or customer inside and out. If you do not know your customers or clients, their wants and needs, then you are wasting your time and money … Continue reading

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Welcome! (It all started with a boat.)

A hearty welcome to the debut of PerryWinkle Social Marketing. I have to credit my husband for the name. Years ago we were trying to name our boat, and he jokingly said we should christen her the PerryWinkle. Coming from … Continue reading

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