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I came across this amazing story today, and it brought home to me just how important it is to know your customer and make it your company’s business to meet their needs. I remember learning in high school about people making clothing out of old flour sacks during the Great Depression, and I knew that some …
Continue reading “A Lesson in Serving Your Customers: Flour Sack Dresses During the Depression”
Before you can create an effective marketing plan for your business you must know your audience or customer inside and out. If you do not know your customers or clients, their wants and needs, then you are wasting your time and money with marketing tactics that may or may not work. It’s the old spaghetti against the …
Continue reading “First Step To An Effective Marketing Plan: Know Your Audience”
